Xtify Mobile Customer Engagement

TARGET

• ios
• android
• BlackBerry

ENGAGE AT THE RIGHT TIME AND PLACE

Xtify TARGET provides a flexible, easy-to-use environment for creating notification campaigns that engage app users at the perfect times and places. Marketers and publishers can target communications based on their business rules, including the physical location of their users as well as users' preferences and behaviors. Locations of interest are uploaded so that the Xtify TARGET engine matches users' to locations based on the rules you set.

YOU NEED XTIFY TARGET IF:

• You want to engage with users based on their location
• You want to tailor notifications to user preferences and behaviors

FEATURES

• Create cross-OS messages all in one place
• Schedule based on user timezone
• Comprehensive frequency management
• Trigger based on actual user location
• Add / qualify using meta tags and segments

BENEFITS

• You select rules that fire messages including location, time, day, user preference, and user behavior - even when your app is closed!

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PUSH

• ios
• android
• BlackBerry

SEND PUSH NOTIFICATIONS WHEN YOU WANT

Xtify PUSH allows you to message your users at the dates and times you want to build the engagement you need. Xtify PUSH is a highly effective way to engage with users on the go!

Messages are prominently displayed on the user's screen with rich HTML content and customizable actions - at the most opportune times. Messages are also saved in a message inbox within your application so users can access your notifications when they are ready.

You need Xtify PUSH if:

• You want to easily integrate push notifications into your apps
• You want to fire messages to all app users simultaneously
• You want to send time sensitive rich push notifications

FEATURES

• Simple and rich (HTML) push
• Notification inbox so messages don’t get lost
• Message delivery even when the mobile app is closed
• Ability to use dynamic fields in notifications

BENEFITS

• Easily integrate push messaging into your iPhone / iPad, Android and BlackBerry applications to deliver highly-targeted and relevant notifications.

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RETAIN

• ios
• android
• BlackBerry

SOLVE YOUR CUSTOMER RETENTION PROBLEM

Xtify RETAIN helps application publishers with Apple iOS, Android or BlackBerry applications create turn-key retention plans that keep your app users engaged, and your app top of mind.

Rich push notifications are sequenced for delivery and tailored to each user based on when your application was installed or last opened.

Welcome your users, highlight application features, deliver incentives for upgrades, solicit feedback, and awaken users who have forgotten your application.

YOU NEED XTIFY RETAIN IF:

• You want to increase app longevity
• You want to engage users on a regular basis, on your terms
• You want to send messages based on individual usage patterns

FEATURES

• Welcome your users
• Highlight application features
• Deliver incentives for upgrades
• Solicit feedback
• Awaken users who have forgotten your application.

BENEFITS

• Ensure that your app doesn't end up in the app dead pool! Deliver rich messages specified for each user based on when the app was installed or last opened.

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MEASURE

• ios
• android
• BlackBerry

UNDERSTAND YOUR COMMUNICATIONS OUTCOMES

Xtify offers multiple levels of reporting and analytics to help analyze and understand the impact of your customer communications including open rates and action rates.

YOU NEED XTIFY ANALYTICS IF:

• You want to understand how push impacts application utilization
• You want to optimize your messaging campaigns
• You want to calculate ROI

FEATURES

• Near real-time analytics
• Match push to application interactions
• Review performance at the campaign and application level
• Easy data export

BENEFITS

• Straight-forward measurement tools make evaluation and optimization decisions easier for the marketing organizations.

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