COMPANY
ABOUT US
Xtify was launched in 2009 to help brands and marketers stay connected to their mobile customers, who – thanks to the meteoric growth of smartphones and mobile applications -- increasingly want their information and entertainment on the go. The premise was simple: content and promotional offers are far more useful when delivered directly to consumers at the time and place in which they can act on them immediately. In other words, relevancy is key.
At the heart of Xtify’s solution is the use of persistent location – technology inherent in Apple’s iOS 4.0 and the Android OS – which registers a user’s location anonymously from his or her smartphone on a continuous basis. Using persistent location, marketers can send useful messages to consumers’ smartphones when they enter a predefined geographic area, or “geo-fence.” Consumers don’t have to open up the brand’s app to find out if there’s a special offer – the offer is automatically triggered when the consumer is in the vicinity to use it immediately. Thus, the Xtify name was inspired by the adage “X marks the spot."
Xtify is based in the bustling SoHo neighborhood of New York City and led by a team of passionate entrepreneurs and technologists who’ve been a vital part of Silicon Alley since its founding. Xtify is funded by Acadia Woods, SeventySixCapital and other angel investors.
MANAGEMENT TEAM
Josh Rochlin, Chief Executive Officer
Josh Rochlin was an early pioneer in the New York Internet venture community, founding MyCalendar.com and serving as its CEO before selling it to Sports Huddle in 2001 (now owned by CBS). Josh then led business development and strategy at GoAmerica (GOAM), the first wireless internet service provider (now Purple Communications). Prior to joining Xtify, Josh served as the Chief Administrative Officer at Marc Ecko Enterprises, where he oversaw all non-apparel businesses and ventures. Prior to becoming an entrepreneur, Josh practiced law at international law firm Dewey & LeBoeuf, LLP. Josh serves on the board of directors of AVTV Networks and has previously served on the boards of Al Ahram Beverages and Hydron Technologies. He holds a B.A. from Columbia College and a law degree from Columbia University School of Law.
josh@xtify.com
Michael Bordash, Chief Technology Officer
Michael leads and manages application development, architecture, quality assurance and operations teams. Prior to joining Xtify, Michael was VP, Development at Experian Marketing Services where he led development, software architecture and QA teams for the CheetahMail product line. During his tenure at Experian, Michael grew CheetahMail teams in 4 regions including New York, Los Angeles, Kuala Lumpur Malaysia and Bengaluru India; he was also instrumental in the successful rollout of major process and technology improvements. Michael is a published technical author (Web Professionals Handbook, Wrox Press) and a former columnist (Linux Magazine, “LAMP Post”). Prior to joining Experian, Michael spent nearly 14 years building and supporting large-scale Web applications for several Fortune 1000 companies, including Viacom, Primedia, McClatchy, AT&T and Disney. Michael started his development career at Bloomberg, LP and holds a B.A. from New York University where he studied Classics, Computer Science and Economics.
michael@xtify.com
Gil Barron, Chief Software Engineer
Gil has been architecting, developing and implementing technology solutions for over eleven years. Before joining Xtify, Gil built application management software and web based tools for management and reporting. The tools and software tackle the problem of managing software, workstations and servers in large complex enterprises. Prior to working as an application developer and software engineer, Gil spent four years as a systems integration consultant implementing management software deployments for companies in the financial industry. He holds a B.S. in Computer Science from University of Texas at Austin.
gil@xtify.com
Josh Schiffman, VP Business Development
Josh brings over 12 years of experience developing innovative strategic business solutions for some of the largest marketing companies in the world. Josh came to Xtify directly from WebMD where he served as Senior Director of Strategic Development. Prior to WebMD, Josh was a Senior Manager at Deloitte Consulting where he led teams of consultants who addressed a variety of business challenges including product, business and customer strategy. He holds a B.B.A. from Emory University's Goizueta Business School and Master's degree from the Rollins School of Public Health.
jschiffman@xtify.com
BOARD OF DIRECTORS
Andrew Weinreich, Chairman
Xtify was founded in 2007 by Andrew Weinreich and Jeremy Levy. The company was spun off (and is a distinct entity) from meetMoi, another company founded by Mr. Weinreich. Xtify was developed as a necessary tool to deliver the proximity push alerts necessary for meetMoi’s Mobile service. meetMoi’s investors realized that the Xtify technology would be valuable to many other businesses and financed the separation of the companies and initial finding.
Andrew has spent the past 13 years starting and building businesses. In 1996, Andrew launched the social networking space with sixdegrees.com, which over a period of five years grew to become one of the largest community sites on the World Wide Web. The Company was sold for $125 million in December 2000. In 2001, Andrew founded Joltage, an infrastructure services business devoted to building out a global network of Wi-Fi hotspots. In January 2004, Andrew founded I Stand For, a full service technology solutions provider to political campaigns and non-profit organizations. Prior to founding sixdegrees, he served as Vice President/General Counsel of Hertz Technology Group. Before attending law school, he was a financial analyst at Merrill Lynch & Co. Andrew graduated cum laude from the University of Pennsylvania in 1990 and earned a Juris Doctorate from Fordham University School of Law in 1994.
andrew@xtify.com
Jeff Samberg, Board Member
Jeff is the Managing Member of Acadia Woods Partners, LLC, a New York based investment partnership that focuses primarily on early stage technology companies. Jeff lived in the San Francisco Bay Area for 15 years where he held a number of high-tech management roles, including Vice President of Corporate Strategy for PeopleSoft Inc., Vice President of Business Development for Wily Technology, and Entrepreneur in Residence for Greylock Partners. Jeff received his MBA from Stanford University's Graduate School of Business and his B.A. with high honors in Economics from Princeton University.
